Administrators need to wisen up if football’s perception is to change
But equally guilty for these perception problems is that the game’s own hierarchy, who consistently fail to wrest control of their own narrative. During the bitter congress battle, FFA lost the general public war of ideas to an impassioned and united consortium of A-League clubs, the players’ union and lots of state federations. Now those self same clubs appear to be repeating FFA’s mistakes, having promised a brave new world then disappeared into a silent abyss right when the A-League desperately needs defending and decisive action. This seeming reluctance to face up and take ownership imprisons the sport inside a…